18-26 November 2017 NEC
The UK's Biggest Motorcycle Show

Performing under KTM Group ownership since October 2013, Husqvarna Motorcycles have re-established their position as one of Europe’s key motorcycle manufacturers, achieving sales and production records during the last three years. In selling 16,337 units in their first full year of production (2014), Husqvarna Motorcycles proved that the pioneering tradition of the premium brand is alive in the hearts of thousands of motorcycle fans worldwide.

The success of Husqvarna’s Swedish-inspired design continued in 2015 with a total of 21,513 units sold generating the largest ever turnover in the brand’s history, at that time. Enjoying highly encouraging results during business year 2016, Husqvarna Motorcycles came close to doubling both their production and turnover.

Reaching total global sales of 30,700 units, in 2016 Europe’s premium manufacturer achieved a significant increase of 43% in both units sold and company´s turnover, which reached over 200 million Euros. With the unveiling of the 701 SUPERMOTO and 701 ENDURO in 2015 Husqvarna Motorcycles took their first major step back into the street motorcycle segment. Less than a year later Husqvarna Motorcycles announced the VITPILEN 401 and SVARTPILEN 401 machines – their next production machines that are set to be part of Husqvarna Motorcycles’ exciting new ‘Real Street’ motorcycle range. These two models will ensure the future expansion of the brand in the street motorcycle segment.

Husqvarna Motorcycles’ state-of-the-art manufacturing facilities are located in Mattighofen, Austria, in what is Europe’s most technologically advanced motorcycle hub. Research and Development is strategically placed alongside the main assembly facility. The engine manufacturing plant, the brand-new motorsport building and WP Performance Systems GmbH are located in the same area. Strategic communication between departments guarantees efficient and integrated product development, with technological knowhow from R&D, Motorsport and WP being transferred directly into the bikes that roll off the four production lines in Mattighofen. For model year 2018 Husqvarna Motorcycles remain focused on developing high quality products that appeal to motorcycle enthusiasts around the world, consolidating the premium image of the historic brand and ultimately ensuring both market and motorsport success. Husqvarna Motorcycles and their Clothing and Accessories products are distributed worldwide.


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