18-26 November 2017 NEC
The UK's Biggest Motorcycle Show

The relaunch of the Iconic Italian SWM brand remains one of the enduring ‘good news’ stories in the world of motorcycling in the last few years, and the beautiful new hand built models just keep coming.  Milan at it’s very best!

The ultimate ‘ Anytime, Anyplace, Anywhere’ adventure bike – the Supadual 650 – already the choice for serious adventure riders from America to Europe to Australia, will be on show in the latest Euro 4 variants, with a dazzling set of options, accessories and wheel variants to suit all you can throw at it. Check out the numerous on line stories of how this fantastic machine has already made new chapters in the lives of its riders.

Fresh from their debut World, European and Italian Championship winning Supamoto season, come and check out the latest Supamoto hot rods, and class leading Enduro machines from 125 to 650cc.

But if all this is too noisy and dusty, peacefully browse the beautiful mid capacity SWM Classic range. New models, including the achingly gorgeous ‘Six Day Trial’ special, and stunning Gran Milano 440 will be on show.

In demonstration of their exemplary engineering, SWM’s  incredible engines are now being chosen by many other manufacturers to power their new creations. CCM have fallen for the SWM 600cc power plant to power their new Spitfire ( and derivatives)  and it’s easy to see why!

Similarly, the latest British hand built motorcycle brand – MAC Motorcycles – will be showing their newest creation powered by SWM on the stand. True British grit with an Italian heart – A fantastic combination you just have to see! These guys rock.

SWM – Italian design, Italian build quality, and styled like only the Italians can.

Come and see why SWM is growing faster than any other motorcycle brand at the show.


See all the 2017 bikes View all exhibitors