Motorcycle Live 2018 ‘Best in show’ announced
BMW Motorrad UK, Suzuki and Infinity Motorcycles have received awards for their stands and customer experience at Motorcycle Live 2018.
Visitors to the UK’s biggest bike show were offered the chance to vote for winners in the following categories: ‘Best Manufacturer Stand’, ‘Best Manufacturer Feature’, ‘Best Non-Manufacturer Stand’ and ‘Manufacturer giving the best Customer Experience’.
BMW were double winners, claiming both ‘Best Manufacturer Stand’ as well as the ‘Manufacturer giving the best Customer Experience’. They were praised for the quality of product on the stand and having ‘extremely happy’ staff who ‘made an effort to stand and talk’ to visitors.
Suzuki were awarded ‘Best Manufacturer Feature’ for the second year in a row, for their restoration of the only full G-54 Grand Prix bike in existence at the show, using the Suzuki Vintage Parts Programme.
The fourth award, for ‘Best Non-Manufacturer Stand’, was presented to Infinity Motorcycles. The stand offered show visitors all the top brands and a whole host of products to purchase – as well as special show deals.
Tom Poxon, brand communications and partnerships manager at BMW Motorrad UK, said, “We are very happy that the customers who visited Motorcycle Live voted not only our stand the best at the show but also credited us for delivering the best customer experience.
“With live, dynamic riding demonstrations, approachable, knowledgeable staff and focussed customer experiences we aimed to deliver customers a memorable and valuable experience when they visited the BMW Motorrad stand. With this approach we were able to interact with many customers and were able to generate strong interest in our model line-up. For us Motorcycle Live 2018 was an extremely successful show setting us up for an outstanding 2019.”
Suzuki GB aftersales co-ordinator, Tim Davies, who organised the live build said, “We’ve done a few builds and restorations in recent years at Motorcycle Live, but this is probably one of the most interesting because of the story that comes with the bike. When we learned about it and talked about bringing it back to life we were all really excited about the prospect. That’s when we thought, ‘if we’re this excited, hopefully other motorcycle enthusiasts will be too’. So we made the decision to bring it to Motorcycle Live so everyone else could enjoy seeing and hearing it restored to its former glory, and we’re really pleased to learn that it was appreciated by the visitors.”
Dave Holloway, Sales Director of Infinity Motorcycles, said, “It’s fantastic to win the award for ‘Best Non-Manufacturer Stand’ at the 2018 Motorcycle Live event. A lot of time and effort goes into our retail stand and it’s a huge pat on the back to our staff for their time and effort to receive the award. To be voted for by the visitors to the event, and to our stand, means a lot.”
Over 100,000 bike fans visited Motorcycle Live 2018 over the course of the nine day show, enjoying displays from over 40 of the world’s leading manufacturers and over 220 exhibitor stands and retail outlets.
Get the date for Motorcycle Live 2019 in your diary!
When? 16-24 November
Where? The NEC, Birmingham