4-12 December 2021
NEC Birmingham

STAND TYPES EXPLAINED

TRADE STAND

Display only stands. No financial transactions or collection of financial details are permitted. Stands start at 3m x 3m (9m2).

RETAIL STAND

Stands where merchandise and services may be sold to the public.
Financial transactions and the collection of financial details are permitted. Stands start at 3m x 3m (9m2) with a selection of 3m x 2m (6m2) and 6m x 2m (12m2) stands available in selected areas.

SPACE ONLY

For companies who wish to utilise their own stand design and contractors for build. This option is only available for stands 20m2 and over and will be subject to the Stand Fitting Rules & Regulations including a Stand Plan Audit fee.  Carpet is provided.

SHELL SCHEME

For exhibitors requiring a modular stand build. Built by GES on behalf of Motorcycle Live – includes carpet, panel walls, night sheet and named fascia board.
For more information and visuals, please go to the Shell Scheme Information page

CLUB STAND

Retail stands for all motorcycle clubs. Retail activity is limited to the sale of club-related paraphernalia (t-shirts, badges etc.) and memberships. Available as 3m x 3m (9m2) shell scheme stands and multiples of this.

TRADE/RETAIL STAND

Companies looking to book both Trade and Retail space can choose one of the options below:

Multiple Stand Trade/Retail – for exhibitors looking to book a trade stand plus up to 2 further retail stands.

Trade space will be allocated (as per the sales process) within the trade area of the halls, and up to two retail stands can be booked at the same time in the retail area of the halls.

The Trade stand must be at least 50% the size of its largest retail stand.

Joint Trade/Retail – a singular stand that is split to offer both trade and retail space.

Stand space will be allocated in the trade area of the halls and must have a physical divide to separate the trade and retail element of the stand by means of a wall/counter.

The retail element must be at least 1/3 of the total stand space, and stand plans must reflect the divide.