Motorcycle Live 2024 sees the UKs premier motorcycle show taken up a level. With industry support, creative thinking, innovative technology, well classed riders, influencers, celebrities, and with a sprinkling of the unexpected, the 2024 show is turning a corner to give visitors and exhibitors more.  More of what you love, more of what you didn’t know you needed, more chances to ride, more live action, more entertainment and crucially more bikes, brands, and services.

As the landscape of indoor events changes, so does MCL24, and it’s an opportunity your business, and the thousands of bike enthusiasts that have visited the show won’t want to miss either.


Motorcycle Live drives over 90k visitors (visitor demographics can be found here) This year’s show boasts a line-up of exciting new features designed to supercharge your brand and drive customer engagement:

  • Festival Buzz: A dedicated zone featuring live action, pro athletes, high-octane demonstrations, riding experiences, street food, rider meets, interviews and much more
  • A Marketplace of Innovation: Unveil your latest motorcycles, products, accessories and services alongside industry leaders. The show provides the perfect platform to generate a buzz and establish yourself at the forefront of the motorcycle scene with options available to exhibit. 
  • Direct Access to a Targeted Audience: Connect with motorcycle enthusiasts eager to discover new products, experience the latest trends, and interact with the brands they love.

Take a look at everything the Festival Zone will bring to the ML2024 audience (subject to a little artistic licence!)

As #MCL2024 innovates, excites, and enthuses riders,  this is your opportunity to:

  • Put your brand in front of tens of thousands of enthusiasts – in November!
  • Network with industry leaders and build, develop and create business relationships
  • Use the show as a platform to innovate, research and interact with your core audience
  • Create leads, and take advantage of retail opportunities
  • Launch new models and products

Don’t miss out on your opportunity to be part of the changing face of Motorcycle Live, and position your brand at the centre of the UK’s motorcycle community. 


There are many ways you can get involved; whether you have your own stand, you want to utilise our hassle-free/professional shell scheme option or would like to take advantage of the numerous  high profile sponsorship opportunities within the halls.

Please see below, the rates to exhibit for the 9-day duration of Motorcycle Live (depending on what you are looking to do at the show).  For full details of the different Stand Types, please go to Stand Types Explained.


All stands include the following:

PROMOTION – your own page on the Exhibitor section of the website and company listing in the official Show Programme, on maps at the show and any relevant published material.

CARPET – all stands are supplied with carpet.

PASSES – staff and guest entry passes, an allocation of complimentary staff parking permits and tickets for competitions.

EXHIBITOR LOUNGE – exclusive access for exhibitors.




For an outline of the basic cost to exhibit including extras such as power, lighting, storage etc, please go to the relevant Space Only or Shell Scheme cost information sheet.


To apply for stand space at Motorcycle Live 2024, please fill out a Space Requirement Form detailing all your stand requirements so we can understand what you are looking to do at the show.


Upon receipt of your completed Form, we will contact you at the appropriate point in our sales process to discuss your plans and subsequently send across the latest floor plan so you can choose your stand. Please note that we apply the following format when allocating stand space:

  • Allocation will be on a size basis, largest stands first. Where applicable, space will be sold to companies based on the cumulative size of space required.
  • Allocation will be to MCIA Members firstly, then previous years exhibitors followed by companies new to the show. For MCIA Membership information and details of the Motorcycle Live benefits please contact us.
  • Where more than one company has requested the same size and space, allocation will be based on the number of years each company has exhibited at the show concurrently.


We have some really innovative, new and exciting ways to extend the reach of your brand beyond your stand space, from branding and experiential opportunities around the halls and venue, to banners, stage advertising and bespoke packages individually tailored to you.

For details of the opportunities we have available within the show please click here.  Any questions or to discuss bespoke options, please contact Gina Evans:

07723 318723 / 02476 408020


Please contact Penny Kidson for more information or to discuss any opportunities you would like to explore:

07792 238788 / 02476 408020