MCL is the UKs largest and Europe’s 2nd largest annual motorcycle show attracting over 90k visitors (consumer, trade, press, riders & celebrities) over the 9-days and covers over 60,000 square metres of space at The NEC.
THE SHOW
MCL is the UK showcase consisting of:
50+ vehicle manufacturers
150+ trade/retail stands
Live entertainment/shows
Multiple opportunities to ride inside and outside of the show
SOCIAL PLATFORMS..
Instagram21k Facebook97k X45k
VISITORS
The MCL audience is captive and enthusiastic and made up of:
SEX:86% MALE / 14% FEMALE
AGE:16% Aged 35 and Under, 38% 35 – 59 years old
GEOGRAPHICAL: Drawing visitors from ALL over the UK
TRADE VISITORS: We offer a dedicated day for Trade visitors to attend at a subsidised cost
STUDENTS: We offer two ‘career days’ which offer FREE entry for students when visiting with their University/educational establishment
90% have a full licence
PLUS..
94% plan to return to a future show
74% plan to return in 2025
60% don’t visit any other motorcycle event
Affluent audience (see below)
EXHIBITORS
MCL sees an extremely loyal exhibitor base with vehicle manufacturers using MCL as their marketing platform for new product UK/global launches.
90% said MCL was either ‘important, or ‘very important’ to their business
98% of 2024 exhibitors are considering exhibiting at MCL25 – with 76% stating they definitely want to exhibit this year
If you require any further detail, please get in contact with Penny Kidson on p.kidson@mcia.co.uk and we can share more detailed statistics/graphs as required.
Results based on 2024 Visitor & Exhibitor research.
