MCL – The Stats

MCL is the UKs largest and Europe’s 2nd largest annual motorcycle show attracting over 90k visitors (consumer, trade, press, riders & celebrities) over the 9-days and covers over 60,000 square metres of space at The NEC.

THE SHOW

MCL is the UK showcase consisting of:

  • 50+ vehicle manufacturers
  • 150+ trade/retail stands
  • Live entertainment/shows
  • Multiple opportunities to ride inside and outside of the show

SOCIAL PLATFORMS..

Instagram  21k
Facebook  97k
X  45k

VISITORS

The MCL audience is captive and enthusiastic and made up of:

  • SEX: 86% MALE / 14% FEMALE
  • AGE: 16% Aged 35 and Under, 38% 35 – 59 years old
  • GEOGRAPHICAL: Drawing visitors from ALL over the UK
  • TRADE VISITORS: We offer a dedicated day for Trade visitors to attend at a subsidised cost
  • STUDENTS: We offer two ‘career days’ which offer FREE entry for students when visiting with their University/educational establishment
  • 90% have a full licence

PLUS..

  • 94% plan to return to a future show
  • 74% plan to return in 2025
  • 60% don’t visit any other motorcycle event
  • Affluent audience (see below)

EXHIBITORS

MCL sees an extremely loyal exhibitor base with vehicle manufacturers using MCL as their marketing platform for new product UK/global launches.

  • 90% said MCL was either ‘important, or ‘very important’ to their business
  • 98% of 2024 exhibitors are considering exhibiting at MCL25 – with 76% stating they definitely want to exhibit this year

If you require any further detail, please get in contact with us and we can share more detailed statistics/graphs as required.

Results based on 2024 Visitor & Exhibitor research.