HEADLINE STATS:

MCL is the UKs largest and Europe’s 2nd largest annual motorcycle show, attracting over 97k visitors in 2025, and covers over 60,000 square metres of space across 4 halls at The NEC.

THE SHOW

MCL is the UK showcase consisting of:

• 50+ vehicle manufacturers
• 150+ trade/retail stands
• Live entertainment/shows
• Fantastic features
• Multiple opportunities to ride both inside and outside of the show

SOCIAL MEDIA & EMAIL

MCL has a highly engaged social media following, and with our 2026 social media marketing programme beginning months earlier than  usual, a much higher number of potential visitors than ever before will be able to engage with highly varied content.

Facebook – 97k followers

Instagram – 26.6k followers

TikTok – 30.5k likes

Email – 95k subscribers – open rate of minimum 40%

VISITORS

88% Male | 12% Female

16% < 35 | 19% 35 – 49 | 30% 50 – 59 | 20% 60 – 65 | 13% 66+ |

30% travelled less than or around 1-hour | 16% from London or South-East | 12% Scotland, Wales, NI & Overseas | 19% South East & East Anglia | 23% North England |