MCL26 – Exhibiting Information
What could be better for your brand than a highly engaged audience of c.100,000 people getting hands on with your products at the UK’s largest event of its kind?
Taking place across 9-days at Birmingham’s NEC, just a month before Christmas, MCL26 is the ultimate outreach tool for promoting your brand, products & message to a focussed audience of motorcycle fans, families & adrenaline addicts.
In fact, 2025 saw more than 50% of visitors describe “shopping & getting hands on with new bikes & products” as the highlight of their day*.
It’s not just bike brands that are welcome – we welcome brands from all industries to exhibit at MCL26. From lifestyle brands to energy drinks & everything in between, those non-endemic to the industry traditionally prove very popular at MCL.
Please click here for all the MCL26 exhibiting information and how you can get involved.
Any questions or to discuss please contact Penny Kidson (T: 07792 238788, E: p.kidson@mcia.co.uk)
*data extracted from visitor survey
