It’s been another big year for Harley-Davidson® in 2016 with the introduction of the CVO™ Pro Street Breakout® and the addition of Roadster™ to the ever-popular, entry-level Sportster® family. We even made a successful return to UK racing with the entry of two Street® 750cc machines – showcased at last year’s Motorcycle Live – in the burgeoning DirtQuake event.
With our current motorcycle line-up offering the broadest range yet, we’ve welcomed new riders to the brand and attracted a greater variety of ambassadors who love our motorcycles and what they stand for. In particular, our popularity in the custom arena has grown, with strong support for the 2016 Battle of the Kings competition. We saw all dealers in the Harley-Davidson® UK & Ireland network go head to head with the same customisation budget and an Iron 883® as their blank canvas.
In addition, Harley-Davidson was the brand of choice for Sailor Jerry’s The Ride 2016 – an epic motorcycle customisation and road trip encompassing a variety of competitive challenges.
The popular Jumpstart™ will return to give non-riders, or even bikers who have never experienced a Harley® before, the chance to get to grips with one of the machines on a rolling road including acceleration, clutch control and gear changes.
Plus, as always, we’ll have a few surprises in store, so make sure you don’t miss it!