What could be better for your brand than a highly engaged audience of c.100,000 people getting hands on with your products at the UK’s largest event of its kind?
Taking place across 9-days at Birmingham’s NEC, just a month before Christmas, MCL26 is the ultimate outreach tool for promoting your brand, products & message to a focussed audience of motorcycle fans. In fact, in 2025 more than 50% of attendees ranked seeing and touching the new bikes/products + shopping as the highlights of their day, whilst 58% of visitors said getting hands on at MCL was their main influence when buying a new bike!
Exhibiting at MCL gives you the opportunity to talk directly to the end consumer in an engaging, vibrant environment, surrounded by the best names in the industry – it’s a truly unique opportunity within the British motorcycle world. 97% of 2025 exhibitors referred to MCL as an important or key of their annual marketing activity, with 97% ranking it as important within their brand communications during the year. Not only that, but 95% stated it met or exceeded the objectives they set for the event.
Check out the headline stats here from our visitor and exhibitor feedback,. Whether your brand is associated with motorcycles, or a lifestyle, event or product company that would appeal to our broad & hugely driven demographic, MCL provides the platform to promote to a strong, captive audience of purchasers.
MCL26 isn’t just a destination for motorcyclists; it’s the UK’s showcase for what’s to come over the next year, and packed full of features to attract the whole family.
DON’T MISS OUT – EXHIBIT AT MCL26..
COST TO EXHIBIT
There are many ways you can get involved; whether you have your own stand, you want to utilise our hassle-free/professional shell scheme option or would like to take advantage of the numerous high profile sponsorship/advertising opportunities within the halls.
Please click here to view the rates to exhibit for the 9-day duration of MCL25 (depending on what you are looking to do at the show). For an outline of the basic cost to exhibit including extras such as power, lighting, storage etc, please go to the relevant Space Only or Shell Scheme cost information sheet.
INCLUSIVE BENEFITS
All stands include the following:
PROMOTION – your own page on the Exhibitor section of the website and company listing in the official Show Programme, on maps at the show and any relevant published material
CARPET – all stands are supplied with carpet (gangway carpet will also be supplied)
PASSES – staff and guest entry passes, an allocation of complimentary staff parking permits and tickets for competitions
EXHIBITOR VIP LOUNGE – exclusive access for exhibitors and VIPs – NEW in-show exhibitor restaurant and bar with a wide range of food and beverage options discounted for exhibitors and their guests. DISCOUNTED ADVERTISING/SPONSORSHIP OPPORTUNITIES – extend the reach of your brand in-show with exclusive exhibitor-only rates
STAND CALCULATOR
Let us do the maths for you…click here and we will calculate the cost to exhibit at MCL26 based on your specific requirements.
APPLY FOR STAND SPACE
WHAT HAPPENS NEXT..
Upon receipt of your completed Form, we will contact you at the appropriate point in our sales process to discuss your plans and subsequently send across the latest floor plan so you can choose your stand. Please note that we apply the following format when allocating stand space:
Allocation will be on a size basis, largest stands first. Where applicable, space will be sold to companies based on the cumulative size of space required
Allocation will be to MCIA Members firstly, then previous years exhibitors followed by companies new to the show. For MCIA Membership information and details of the MCL benefits please contact us
Where more than one company has requested the same size and space, allocation will be based on the number of years each company has exhibited at the show concurrently
QUESTIONS?
Please contact Penny Kidson for more information or to discuss any stand opportunities you would like to explore: T: 07792 238788 E: p.kidson@mcia.co.uk
For any sponsorship/advertising enquiries, please contact Si McNally T: 07723 318723 E: s.mcnally@mcia.co.uk
