Herald Motor Co., based on the outskirts of Cambridge, is a cult motorcycle brand specialising in head turning, retro styled, affordable motorcycles. At Herald we understand the need for practicality and quality, and we deliver this in a cool and uniquely individual package. Whether it’s the daily commute or a weekend on the open road, Herald riders love to break free from the norm and challenge everyday expectations.
First and foremost we believe motorbike riding should be about fun, our aim has always been to offer a range of bikes that put a smile on the riders face and not a huge hole in their pockets. We are big fans of the custom motorcycle scene and draw inspiration from a host of different motorbike styles and past eras to offer a range of bikes that stand out from the crowd.
Over the past few years Herald has grown from a small side project of ours to a motorcycle brand with big ambitions. The driving force behind our success has been staying true to our brand ethos of attitude, integrity and authenticity. Our small, dedicated team, carefully design and refine the Herald range, appealing to male and female riders alike, whilst accounting for various ages and levels of experience.